Digital Marketing

Lead generation is the blood that gives every business oxygen for survival. Efforts should therefore be focussed on continual generation of leads to a business.

What is a marketing and sales funnel? Most people think sales and marketing are synonymous. I disagree and this is why. I will use the business development flowchart above to justify my position. Please study it to understand the connectivity of marketing and sales functions. The value creation process starts with marketing. The process of …

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Corporate website is mandatory for any business that wants to tap into the numerous benefits of online digital market space. Not having a website could be described as ” winking to a beautiful lady in the dark”. You alone understand what you are doing and what you hope to achieve, the other party you are proposing to doesn’t see you anyhow.